Blogging is the cornerstone of any inbound marketing strategy. It is the vehicle by which you can help prospects, show the world your big brain and rank on search engines. It takes a tonne of work to blog regularly and build readership. One great way to accomplish the latter is by increasing the number of your subscribers to your blog.
Here are 4 things you can do to increase your blog’s subscribers:
Clearly display the subscription buttons
Simple enough, right? If they don’t see how they can subscribe they ain’t gonna do it! Put email subscription and RSS buttons above the fold. If you’re using WordPress you may want to check out the Seth Godin plugin which can be tailored to prompt new visitors to subscribe in an un-annoying sort of way. Make sure you don’t complicate the subscription process with unnecessary logins and other assorted nonsense.
Optimize page loading time
One second delay in load time can mean 7% reduction in conversions. Slower page response leads to higher page abandonment and can cause your site to be penalized by search engines. As a site owner, you should explore ways to improve loading time by optimizing your application code, optimizing database queries, and ensuring you have fast and responsive web servers.
The content (must be hella dope)
High quality, engaging and informative content is the absolute must have when it comes to blogging. Create content that is relevant, and informs and educates your target audience. While blog posts can be long (700 words-ish), the paragraphs shouldn’t be. Use lists, images and headings to break content and illustrate a point. Strong, regularly published, content is the best way to attract subscribers. Content creation is taxing and so considerable thought must go into the content architecture process.
6. Leverage the power of social media, email and your other content
Social media are a great way to spread your blog content to new audiences. Sharing posts means greater likelihood of new audiences. You can also give your readers the option to share the blog as well by placing sharing buttons in obvious places on your posts. Also include blog subscription Calls To Action within some of your other content such as your emails, ebooks, webinars, or whitepapers. This will enable you to capitalize on people who are already interested in your content.