I’m on Twitter less and less these days. Maybe it’s my new business and the time commitment involved. Maybe not.
Twitter is a bunch of good things: a great media relations tool, a platform for fomenting dissent and overthrowing odious regimes, a place for wily charities to raise cash, and a soapbox for any idiot with enough wherewithal to create an account.
However there are lots of things Twitter is not. Here are 6:
- A great place to sell products. I am sure you can cite a case of a firm using the service to sling stuff. However, for most companies, most of the time, it is a weak sales channel.
- A contest. Though it seems some view follower counts as exactly that, they’re kinda silly.
- A place for real connection. Lots will disagree with me on this. I suppose it depends on the definition of real connection, which I firmly believe can occur on the web. Twitter’s structure doesn’t allow this.
- A place where your “friends” are likely to help you move a couch IRL. See number 3.
- Easily explained. I’m always on about this it seems. There are surely people who can explain Twitter to others easily. I admire them.
- A good broadcast channel. If you produce content you occasionally need to pimp it out Filmore Slim style. I use Twitter for this. You probably do too. My analytics – and I am guessing yours – tell me that other soc nets are FAR more effective in terms of driving traffic. For most people, most of the time, the service is not well designed for pureplay broadcasting. If you commit to conversing and combine that with broadcasting you’ll do better.
Do you have anything to add?