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Organizations tend to think their “news” is newsworthy and merits media coverage.

As a result, everyone in PR has been asked by a client or boss, “How come our announcement/press release etc got no coverage?”

It’s a hard one to answer because it’s usually a loaded question.

Here’s a list of ways you can respond to the age old, “Why didn’t we get any┬ácoverage?” query (note – I take no responsibility for your immediate firing if you choose to use these answers)

9 – You got no coverage because Kim Jong Il hijacked the news agenda by announcing that, without the platform shoes, he’s only 4 ft 11.

8 – You got no coverage because Lady Gaga decided to do a public appearance dressed like someone from Planet Earth.

7 – You got no coverage because the media decided there was more news value in watching Kirstie Alley eat a pile of Twinkies.

6 – You got no coverage because you insisted the press release use the terms “market-leading,” innovative,” “revolutionary,” and “game changer” in the same sentence.

5 – You got no coverage because the media figured they’d get more viewers covering the re-launch of the Pet Rock.

4 – You got no coverage because Tiger decided to sleep with his caddie.

3 – You got no coverage because Gary Bussey drinking alone makes for compelling news programming.

2 – You got no coverage because narcolepsy becomes so widespread when you start speaking.

1 – Your face screwed us. It’s too ugly for the camera.

Have a great week!

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