Why “Everyone Gets Coverage” Is the Biggest Lie in Consumer Tech People assume that because there’s endless Black Friday coverage every November, it’s easy to land a spot. Spoiler: it’s not. Black Friday is a battlefield. Every brand in North America is fighting for the same limited attention span (from…
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File this under important and underreported. OpenAI is releasing a feature that should reshape how information gets discovered, and have big implications for PR and brand visibility. It’s called ChatGPT Pulse. Most people haven’t heard of it yet because it is reserved for ChatGPT Pro users, but it’s worth paying…
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Despite narratives about polarization, Americans generally share similar trust in tech media, regardless of politics For decades, we’ve heard about how America is divided. It’s breathlessly reported by the media, and this narrative has accelerated to warp speed since Donald Trump first won the White House Of course, this is…
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Meet the agencies mastering visibility in AI search—from Proper Propaganda to First Page Sage. Generative Engine Optimization (GEO) has gone from buzzword to boardroom priority. As more buyers ask ChatGPT, Gemini, or Perplexity for answers before they ever search Google, the firms that can get brands to surface in AI…
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How ChatGPT’s new shopping feature shifts AI search, PR strategy, and purchase pathways As you’re likely aware, OpenAI announced the launch of ChatGPT Instant Checkout this week. This is a natural evolution of their ChatGPT Shopping feature, which launched in April. We are keeping an eye on this news, because…
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Resources and bromides from the front lines of modern PR (Image via ChatGPT) Fragmented thoughts. Morsels of half-baked advice. No connection of dots. That’s what’s going on as we try to arrive at best practices for Generative Engine Optimization (GEO) Against this backdrop, we at Proper Propaganda thought, why not…
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(Image via ChatGPT) A once-powerful driver of PR programs is looking frail Volume was a formidable king. For decades, it guided PR programs. Get more hits, higher impressions, score coverage in places with big audience reach. Shit so simple and obtuse that our obsession with it already kinda looks stupid.…
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Leading agencies helping international tech brands build traction, credibility, and media visibility in the United States. Crossing into the U.S. market is notoriously difficult for international tech firms. Regulatory hurdles, cultural nuance, and a hyper-competitive media landscape make a strong PR partner essential. These are the firms that have built…
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Keith Richards and the press release have a lot in common. Despite unimaginable levels of abuse, neither dies. While, by most estimates, Keith is on his 124th life, press releases have had at least 3 distinct lives: Print era: They were for journalists. Get ink or go home. SEO epoch:…
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(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…
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