Jackson Wightman | Public Relations for Technology Companies

Jan 02

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From Attention to Memory: The Central Theme of Tech PR in 2026

By Jackson Wightman AI & Search (GEO), PR Strategy No Comments

I’m not much for year-end reminiscing, and I’m usually pretty bad at predicting the future. But as I get ready for another CES, I feel unusually confident about one thing. 2026 is going to lock in a real shift in PR. We’re moving out of the attention era and into…

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Jan 02

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Narrative Consistency Score: The Most Important PR Metric for 2026

By Jackson Wightman PR Strategy No Comments

Noise for the sake of noise has always been stupid. Now, in the era of LLMs as the primary gateway to the internet, it is flat-out dangerous. We see a lot of consumer tech companies “doing good PR” and getting coverage. It appears as though everything is fine, yet, when…

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Jan 02

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The Brand Narrative Stack (aka RAG Bot Candy)

By Jackson Wightman AI & Search (GEO) No Comments

Attention and volume are dying Gods. Narrative consistency is the usurper that’s likely to inherit and restore their broken down palaces. As we know, AI search engines are basically pattern-matching monkeys working at a ridiculous scale. They draw from what already exists. This is why top consumer tech companies are…

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Dec 15

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How to Navigate CES 2026 Media Showcases: A Complete Guide to Handling Media at Pepcom, ShowStoppers, and CES Unveiled

By Jackson Wightman CES, PR Strategy No Comments

CES is almost here. Yikes. I say that every year, because it’s a big one for the team at Proper. We’ve got more clients than ever attending the major media showcases this year, so they’ve been top of mind. Events like CES Unveiled, Pepcom, and ShowStoppers offer a chance to…

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Dec 15

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A CES Survival Guide: 12 Years of Hard-Earned Lessons From the World’s Most Punishing Trade Show

By Jackson Wightman CES, PR Strategy No Comments

I’ve been going to CES for 12 years. My early days were a mess. I stayed out too late. Drank too much (I’m good at that). I tried to do everything. I didn’t plan properly. I treated CES like a mix of a party, a networking free-for-all, and a test…

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Dec 15

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How can you get the most out of your CES media coverage?

By Jackson Wightman CES, PR Strategy No Comments

You got coverage in the media at CES. Now what? Every January, the team at Proper sees the same thing happen. Brands go to CES. They get solid press. A few good logos land on the website. Some social posts go out during show week. And then… nothing. Two weeks…

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Dec 15

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4 types of retail buyers you might meet at CES (and what they care about)

By Jackson Wightman CES, PR Strategy No Comments

If you’re heading to Vegas for The Consumer Electronics Show (CES), get ready to talk your face off, bathe in hand sanitizer and walk until your legs hurt. Such are the joys of the biggest tech event in the world. Retail buyers are a prized lot at CES. A retail…

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Dec 15

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How to Weaponize a CES Innovation Award for Growth

By Jackson Wightman CES, PR Strategy No Comments

If you won a CES Innovation Award, congrats! It’s a great proof point and useful marketing tool. Regardless of your company size and the readiness of your product, there are key considerations and common steps you can take after winning this prestigious award. We’ve compiled a plan and some KPIs…

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Dec 10

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What are the implications of ChatGPT’s shopping research feature?

By Jackson Wightman AI & Search (GEO) No Comments

In late November, OpenAI launched a new "shopping research" feature inside ChatGPT. If, as The Economist reported, two thirds of consumers in rich countries plan to use AI to help with holiday shopping, the release date is not a coincidence. ChatGPT's new functionality produces a tailored-for-you buying guide around a…

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Dec 05

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Your Product Is Great. Your PR Is the Problem.

By Jackson Wightman PR Strategy No Comments

I’ve come across a higher-than-normal amount of companies unwittingly torpedoing their PR programs of late. Important to note, these are not dummies. Their troubles stem from the fact that consumer tech PR is a competitive game undergoing significant change. It got me thinking about the main things that kill tech…

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