Proper Propaganda | Public Relations for Technology Companies

Jan 09

What Tech Leaders Should Look for in a PR Agency Built for AI Search

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

Tech brands want to show up in AI search tools like ChatGPT, Perplexity, and Google Overviews because that is where the next wave of discovery is happening. If your brand is not visible in those places you are invisible to the future of search. But most PR agencies are still…

Jan 06

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Generative Engine Optimization Is Changing PR. Here’s How to Choose the Right Firm.

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

A Clear-Eyed Guide to Evaluating GEO Claims in an AI-Driven Media Landscape Generative engine optimization has officially entered the PR conversation. Brands now want to know how they show up in ChatGPT, Perplexity, Google AI Overviews, and whatever comes next. That shift is overdue. The harder question is not whether…

Jan 06

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The Rise of AI-Driven Media Targeting in Tech PR

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

If you are launching a technology product today, media targeting cannot be based on instinct alone. The press landscape is fragmented, competitive, and algorithmically influenced. Reporters specialize deeply. Audiences are distributed across platforms. Search engines and AI systems now shape discovery as much as editors do. So the question is…

Jan 02

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CES Awards: What Actually Matters and Who Hands Them Out

By Proper Propaganda CES No Comments

CES has never been short on noise. Every year, thousands of products compete for attention, most of them indistinguishable by day two. That was survivable when PR was about moments. In 2026, it is a liability. If PR now shapes memory, then CES awards are not decoration. They are memory…

Dec 19

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The CES Resource Library

By Proper Propaganda CES, PR Strategy No Comments

We’ve been writing a lot about CES of late (sorry for no doubt annoying a bunch of you with our incessant bombardment). Given the nature of the show, we thought it might be good to do a kind of library / resource type post with relevant links to content that…

Dec 16

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The CES Glossary: Terms Every Exec, Founder, Marketer, and PR Lead Should Know Before Vegas

By Proper Propaganda CES, PR Strategy No Comments

CES is soon upon us. The event both has its own language and manages to remake language we all already think we know. To help you navigate this shitshow of tech wizardry we created a PR-skewed CES glossary. It is written for founders, execs, marketers, and comms leads who actually…

Dec 15

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5 PR MISTAKES TO AVOID AT CES 2026

By Proper Propaganda CES, PR Strategy No Comments

CES is part trade show, part marathon, part pressure cooker. For a lot of companies, every demo is a test. Every badge you glance at could belong to someone who decides whether your story flies or dies. We have seen brilliant products disappear at CES because of avoidable errors. We…

Dec 09

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How to Explain Your Technology to Journalists Without Oversimplifying

By Proper Propaganda PR Strategy No Comments

Explaining technology to journalists is one of the hardest parts of early stage PR. Founders know their product deeply. Journalists need to understand it quickly. If you simplify too much, you risk losing accuracy. If you go too technical, you risk losing the audience entirely. Striking the right balance is…

Dec 08

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How to Build Credibility Fast When Your Technology Sounds Ahead of Its Time

By Proper Propaganda PR Strategy No Comments

Some of the most exciting tech ideas do not sound simple. They sound ambitious. They sound unusual. They sound like they belong a few years into the future. While that level of innovation can excite investors and early adopters, it also creates a communications challenge. If your technology feels ahead…

Dec 08

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How New Tech Brands Can Get Coverage in Major U.S. and Canadian Media

By Proper Propaganda Uncategorized No Comments

Landing coverage in top tier tech media is difficult for any company, and it is even harder when your brand is new to the market. Editors and reporters in the United States and Canada receive an overwhelming number of pitches every day. Most of those pitches come from established companies…