Our efforts paid off. Partly as a result of our work, Nura raised over $200 000 USD in the first 24 hours of its campaign.
In total, Nura amassed over 100 media placements in over 13 languages. Coverage came in places such as Engadget, Business Insider, Tech Crunch, Mashable, Gizmodo, Uncrate, Cool Hunting, Stuff, PSFK, The Verge, GQ, Ubergizmo, the Australian, FOX News, and MIT Tech Review.
Praise was as large as a dictator’s ego: “Nura headphones craft the perfect audio for your ear” wrote Engadget. “All notes can be heard perfectly,” proclaimed Gizmag.”
Nura was deemed a “Project We Love” by Kickstarter and was “Technology Project of the Day” on the platform.
In total the campaign raised over $1.8 million and became the single biggest Kickstarter project in Australian history.