An interesting take on the pre flight instructions. 5 million plus views too – not so bad 🙂
How nice for Cebu and Lady Gaga (the latter of whom does not need more press)
Click here if you cannot see this video[youtube]Lqh8e2KYIrU&feature=related[/youtube]
The lesson, guerilla marketers, is that by taking mundane, everyday things and a adding a slight twist you can win huge.
Ask yourself, what is it about your product/service that is seemingly boring but can be transformed/tweaked ever so slightly to become effective communitainment.