Even without test-driving the tech, media simply did not want to miss their chance to report on this sci-fi shit box once they got a teaser. Dubbed a “Fitbit for your cat shit” by Digital Trends, Footloose had a long list of impressive features.. The device’s health tracking capability, coupled with its self-cleaning, user friendly design was hard for reporters to resist. There was a torrent of coverage and in the end Footloose raised $1.3 million, becoming the most funded pet product in Kickstarter history.
At launch, we generated over 50 total media placements, scoring coverage in top tier tech and lifestyle publications like Digital Trends, CNET, Engineering.com and TechRadar.