Michael Sebastian and I had an interesting chat about list posts yesterday.
In social media and PR circles the “helpful tip” blog post is very common. There are several reasons, chief among them the ability to craft google-friendly headlines, the ability to demonstrate expertise, and the ability to be reductive/simple.
I write these posts sometimes. I read them sometimes, too. These are both choices made of my own free will.
Here’s the thing: after awhile the lion’s share of them start to sound the same.
If one more person tells me to “engage” or “interact with my community” I may throw up.
I am equally tired of the fact that a zillion PR bloggers constantly point out – in helpful list format – that I am supposed to interact differently with bloggers than traditional journalists when trying to ply my craft. Funny, I had figured both groups were human (at least most of the time).
The blogosphere and internet have created a situation where everyone is giving everyone advice on complex subjects in ridiculous reductive terms.
The problem is that only a few people are actually good at dispensing this advice in this manner.
What do you think?