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Having trouble pitching stories to media?

Maybe you are God’s gift to pitching…

Either way you should watch this from the Associated Press.


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  • Krista says:

    Thanks for posting! I just circulated this among my colleagues, although I feel like some of these pointers should become common sense for media relations. Having worked as a journalist before, it reminds me of my meetings with my editor– he’d tell me the same stuff (get to the point, have access to sources, tell a compelling story etc.) It should be interesting to read the comments on YouTube in response to what the AP is saying…

  • Glad you enjoyed Krista!
    I thought the fact that the video seemed made for the AP’s cub reporters was interesting and helpful. Always good to know what your target’s version of “textbook” is.
    Have a great weekend.

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