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I’ve spent a lot of time working on breast cancer related campaigns in my career and have seen a tonne of great cause marketing collateral.

The video below is so well done. Kudos to Rethink Breast Cancer for understanding the elements of spreadable content (and for not playing it cautious like far too many non-profits do).

Ladies, if you have objections to the clip or find it offensive I’d love to hear why in the comments.

Click here if you cannot see this video


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