AI Search (GEO) | Public Relations for Technology Companies

Feb 02

How Edward Bernays Might Attack a Foe in the LLM Era

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

I just finished the Edward Bernays episode of the Founders podcast. If you don’t know Founders, go check it out, and thank me later. Bernays, who is often cited alongside Ivy Lee as the Founder of the PR profession, was a complicated person. He did some ethically questionable things and…

Jan 28

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Measuring Narrative Drift Index (NDI): A Practical GEO Framework / Part Two

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Part 2 of a two-part series. Part 1 can be found here Editor’s note:This is part two of a two-part series on narrative drift. Part one established why narrative drift is a GEO-presence problem and how it forms. Now we are into quant-ville This piece focuses on how to detect…

Jan 27

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Narrative Drift: A GEO-Presence Problem / Part One

By Jackson Wightman AI & Search (GEO), PR Strategy No Comments

This piece is Part 1 of a two-part series on narrative drift and the problem of AI-mediated brand meaning. It is possible both parts of the series are complete shit. I can't quite decide, but I am certain the bigger problem I'm addressing is real. Part one explains what narrative…

Jan 16

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Share of Explanation: Influence belongs to the brands that shape LLM understanding

By Jackson Wightman Uncategorized No Comments

For most of my 25 years in PR, many brands and folks in the biz have assumed visibility equals influence. If a brand appeared frequently enough, in the right outlets, influence would follow. That logic was always spurious, but it breaks down badly in the AI-search era. As search, research,…

Jan 15

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What Consumer AI Search Adoption Means for Discovery, Research, and Decision-Making

By Proper Propaganda AI & Search (GEO) No Comments

How consumers already use AI search today, based on documented behavior, not performance hype At this point, saying “consumers are using AI search” is table stakes. The more useful conversation is what they are actually using it for. Not what brands hope it will do. Not what vendors promise it…

Jan 15

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AI-Mediated Discovery: Referral Traffic, Growth Rates, and Search Replacement Signals

By Proper Propaganda AI & Search (GEO) No Comments

What observed AI referral data shows today and what projections carefully suggest without jumping ahead Most AI search conversations stall out at usage. How many people are asking questions. How often they open ChatGPT. Whether Google should be worried. That is surface level. The more useful signal sits further down…

Jan 15

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Who Is Actually Using AI for Search? Age, Income, and Geography Breakdown

By Proper Propaganda AI & Search (GEO) No Comments

What the data shows about which buying cohorts are driving AI search adoption “People are using AI now” is no longer a useful sentence. It is technically true and strategically meaningless. The more important question is who is using AI for search, how often, and what kind of consumers they…

Jan 15

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The Consumer Shift to AI Search: What the Data Actually Shows

By Proper Propaganda AI & Search (GEO) No Comments

What real usage data from 2024–2026 proves about AI search behavior and why it complements, not replaces, SEO Let’s clear something up before anyone starts drafting a panic email to their SEO agency. This is not an obituary for search engine optimization. SEO still works. For many brands, it works…

Jan 10

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Top 10 PR Agencies for Tech Brands in 2026

By Proper Propaganda Industry Commentary

The definitive list of tech-focused PR powerhouses leading innovation, with Proper Propaganda taking the #1 spot. Tech brands live and die by their narratives: disruption, trust, momentum. If you’re a tech founder, scale-up, or innovator, you need a PR agency that speaks your language. That’s why we’ve ranked Proper Propaganda…

Jan 09

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What Tech Leaders Should Look for in a PR Agency Built for AI Search

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

Tech brands want to show up in AI search tools like ChatGPT, Perplexity, and Google Overviews because that is where the next wave of discovery is happening. If your brand is not visible in those places you are invisible to the future of search. But most PR agencies are still…