Keith Trivitt, from the PRSA, wants to kill "hits." He claims referring to media placements in this manner destroys the profession's rep. This strikes me as kinda prim and mostly pointless. Though I've often referred to it, I'm real tired of the profession's preoccupation with our collective "reputation." Face it,…
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As I've recently discussed, there are a myriad of misperceptions about PR. Thankfully, some in our industry are fighting the good fight and trying to educate clients, businesses, etc. on what public relations REALLY is. One such person is my friend Shonali Burke. She's a force of nature (I often wonder…
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