Thankfully, some in our industry are fighting the good fight and trying to educate clients, businesses, etc. on what public relations REALLY is.
One such person is my friend Shonali Burke. She’s a force of nature (I often wonder if she ever sleeps): in addition to client work and speaking gigs, she blogs and runs the #measurepr chat on Twitter .
Shonali is one of the foremost experts on the measurement of PR. She also is a passionate believer in the fact that good PR is about WAY more than media relations. It was great to talk to her about these topics via Skype yesterday. Here’s our chat:[vimeo]22665161[/vimeo]