A report from The Content Marketing Institute, titled ‘B2B Benchmarks, Budgets, and 2014 Trends–North America’, shows that more and more marketers are adopting content marketing strategies to improve ROI, generate leads and connect with prospects. Even though content marketing is relatively incipient, it has taken strides to success. Listed here…
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B2B firms have embraced content marketing big time in 2013 A report by MarketingProfs and the Content Marketing Institute highlights some important findings: Nearly 93% of B2B marketers have incorporated content marketing into their overall marketing strategy. About 73% of these firms confirmed that they were creating more content today…
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