Let's be real: this ain't your grandma's B2B marketing. It boils down to the fact that everyone's a publisher. That cement company, they're media now. That boring ass firm that makes valves for ships....they're media too. Just like The Times or the BBC. This is not an easy thing for some…
Read More
The Romans had mad reach. Your B2B content should too. A recent report released by Forrester Research called ‘Put Distribution at the Heart of Your Content Marketing’ shows the strong correlation between content distribution strategy and reach. If you are a B2B marketer, here are some steps to help you…
Read More
According to a report by Starcom MediaVest Group and Mashwork, social media is playing a key role in IT purchases. The study, ‘B2B Technology Decision Journey,’ analyses social media conversations among 500 business and IT decision-makers. The study segmented various stages of the technology-purchase cycle from awareness to post-purchase and…
Read More
A report from The Content Marketing Institute, titled ‘B2B Benchmarks, Budgets, and 2014 Trends–North America’, shows that more and more marketers are adopting content marketing strategies to improve ROI, generate leads and connect with prospects. Even though content marketing is relatively incipient, it has taken strides to success. Listed here…
Read More