The more things change, the more B2B companies become media companies. Forgive our crappy reinvention of the old adage, but the fact is B2B marketers are betting the farm on content. They’re spending more time strategizing about it, and more resources pumping it out. Makes sense, since content marketing is…
According to a report by Starcom MediaVest Group and Mashwork, social media is playing a key role in IT purchases. The study, ‘B2B Technology Decision Journey,’ analyses social media conversations among 500 business and IT decision-makers. The study segmented various stages of the technology-purchase cycle from awareness to post-purchase and…
A report from The Content Marketing Institute, titled ‘B2B Benchmarks, Budgets, and 2014 Trends–North America’, shows that more and more marketers are adopting content marketing strategies to improve ROI, generate leads and connect with prospects. Even though content marketing is relatively incipient, it has taken strides to success. Listed here…
Lead generation IS the game. Not likes, not retweets, not stroked egos. So, where are things at with B2B marketers and the quest to generate leads? Let ‘s have a look. A survey conducted by IDG’s B2B Technology Marketing Community on LinkedIn identified the following interesting facts about lead generation….
Your B2B company’s website had better be good. Recently, you may recall, we told you that “67% of the typical ‘B2B buyer’s journey’ is now done digitally.” Is your site slick enough to compete? Here are 10 questions you need to consider in order to optimize your B2B company’s website:…
A company blog should be the fulcrum of an inbound marketing strategy – it’s the pivot point, what everything else relies on. The blog is where your B2B company should be most active. Here are 8 ways to improve your B2B company’s blog: 1. Editorial calendar: This is where you…
B2B companies are harnessing the full power of inbound marketing. We found these stats on Social Media Today, in a much longer piece, and had to share them. If you work for a B2B company that’s still resisting inbound marketing, or all things digital, it is time to get with…