Why “Everyone Gets Coverage” Is the Biggest Lie in Consumer Tech People assume that because there’s endless Black Friday coverage every November, it’s easy to land a spot. Spoiler: it’s not. Black Friday is a battlefield. Every brand in North America is fighting for the same limited attention span (from…
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The go-to PR firms that turn Black Friday buzz into real sales for international tech brands. Every November, the same brands crowd into inboxes and newsfeeds hoping for placement in “Best Black Friday Deals” lists. But the agencies that consistently win those slots know how to combine media access, affiliate…
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