In recent months, I've spent a lot of time working with bloggers on contests and giveaways. Some have been great successes, others miserable failures. Mostly via the failures, I've learned a thing or two. In the interest of sharing these learnings, here are 6 important questions you should ask before…
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I, and others, have talked a lot about the differences between bloggers and journalists. A recent episode at my wife's store brought the wide chasm between the two camps to light. The shop's prepared food was reviewed by a journo from the local English language daily. Before I go any further, let me say…
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