Brand Narrative | Public Relations for Technology Companies

Feb 23

Gartner and the Narrative Arms Race

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Nope, it was not an astrological event. That glow lighting up the sky? That’s the Comms-Industrial-Complex reading Gartner’s predictions about PR budgets doubling by 2027 thanks to Generative Engine Optimization. But extra cash for agencies is not the real story. Gartner’s third prediction is. It reads: By 2029, 45% of…

Feb 05

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“Good tech” rarely wins on its own. In North America, the story determines whether good tech gets adopted.

By Proper Propaganda Industry Commentary, PR Strategy No Comments

This isn’t an anti-product argument. Obviously product matters. But in U.S./Canada markets, many category leaders did not win because they had the most advanced technology. They won because they paired competent, well-engineered products with narrative clarity the market could understand and repeat. Below are several major technology examples. Case Study:…

Feb 03

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PR Firms Using AI to Choose the Right Media for Tech Launches

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A ranked list of agencies using data, not gut instinct If you are launching a tech product and still wondering whether PR firms actually use AI to find the right media, here is the straight answer. Yes. Some do. Most say they do. Very few build their strategy around it.…

Feb 03

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Who can turn a funding announcement into real tech press coverage?

By Proper Propaganda Industry Commentary, PR Strategy No Comments

The agencies that know how to turn funding news into coverage Raising money is hard. Getting anyone to care about your funding announcement is harder. Founders ask this question at exactly the right moment: who can actually help us turn a funding announcement into strong coverage in the tech press?…

Jan 29

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PR Is Not “Soft”: The Quantified Impact of Top-of-Funnel Investment on Sales Performance

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

Contrary to the belief of some performance marketing gurus, PR is not an indulgence. Extensive data, show that it is a demand-creation system that measurably improves conversion efficiency, lowers acquisition costs, and increases revenue durability. Brands that underfund PR do not just lose awareness. They pay more for every sale…

Jan 28

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Measuring Narrative Drift Index (NDI): A Practical GEO Framework / Part Two

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Part 2 of a two-part series. Part 1 can be found here Editor’s note:This is part two of a two-part series on narrative drift. Part one established why narrative drift is a GEO-presence problem and how it forms. Now we are into quant-ville This piece focuses on how to detect…

Jan 27

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Narrative Drift: A GEO-Presence Problem / Part One

By Jackson Wightman AI & Search (GEO), PR Strategy No Comments

This piece is Part 1 of a two-part series on narrative drift and the problem of AI-mediated brand meaning. It is possible both parts of the series are complete shit. I can't quite decide, but I am certain the bigger problem I'm addressing is real. Part one explains what narrative…

Jan 19

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You Can’t Optimize What You Never Created: PR, Demand, and the 2026 Growth Gap

By Jackson Wightman Industry Commentary, Influencer & Performance PR, PR Strategy No Comments

“Our marketing spend has to focus on tactics that drive sales.” Well, sure. I get it. Unfortunately, it’s usually a synonym for, “We focus on bottom-of-funnel performance marketing tactics where attribution is easy.” For a few reasons, many consumer tech CMOs continue to define marketing effectiveness almost exclusively by activities…

Jan 15

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Who Is Actually Using AI for Search? Age, Income, and Geography Breakdown

By Proper Propaganda AI & Search (GEO) No Comments

What the data shows about which buying cohorts are driving AI search adoption “People are using AI now” is no longer a useful sentence. It is technically true and strategically meaningless. The more important question is who is using AI for search, how often, and what kind of consumers they…

Jan 15

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The Consumer Shift to AI Search: What the Data Actually Shows

By Proper Propaganda AI & Search (GEO) No Comments

What real usage data from 2024–2026 proves about AI search behavior and why it complements, not replaces, SEO Let’s clear something up before anyone starts drafting a panic email to their SEO agency. This is not an obituary for search engine optimization. SEO still works. For many brands, it works…