CES is part trade show, part marathon, part pressure cooker. For a lot of companies, every demo is a test. Every badge you glance at could belong to someone who decides whether your story flies or dies. We have seen brilliant products disappear at CES because of avoidable errors. We…
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I’ve come across a higher-than-normal amount of companies unwittingly torpedoing their PR programs of late. Important to note, these are not dummies. Their troubles stem from the fact that consumer tech PR is a competitive game undergoing significant change. It got me thinking about the main things that kill tech…
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On the heels of yet another consumption orgy, I am beginning to see DTC as a bit of a siren song. Obviously it is where you start when you enter a market like the US as a consumer tech company. That's elemental logic. And it feels nice, too. On your…
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A practical, hype-free roadmap for entering the design awards that actually move the needle. If you want your consumer tech product to surface on AI search engines, win buyer trust, or finally get taken seriously by Tier 1 editors, design awards are one of the most efficient credibility shortcuts you…
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How smart brands win coverage before CES even begins In 10 years of helping clients launch products at CES, one counterintuitive lesson stands out: The best way to get press coverage at CES often means avoiding the show floor.After a decade of supporting consumer tech brands at the world’s biggest…
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A CES Strategy That Delivers: Lessons from Keychron’s 2025 Success (and How to Apply It to CES 2027)
The keyboard maker's moves were deft. And you can copy them easily. CES is chaos. Launches galore. Hundreds of briefings. More noise than attention. Most brands show up, shout for a few days, and disappear. In 2025, our client Keychron did just the opposite and rose above the noise. Not…
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The top PR firms mastering the intersection of affiliate strategy, commerce content, and Cyber Week storytelling. Cyber Monday is so much more than just an online shopping day. It’s an affiliate and media event that rewards early organization and data-driven storytelling. The agencies that win here blend PR, affiliate strategy,…
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How AI-powered search is reshaping product discovery, retail shelf dynamics, and brand influence. As my good pals at Retailbound always tell me, it is one thing to get into retail with a consumer tech product and another to stay on shelves and succeed once you’re there. The new key to…
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Why ChatGPT’s new browsing era and Walmart’s AI integration will redefine how brands surface, sell, and storytell online. There have been a couple of big announcements from OpenAI over the past week that will reshape how consumers find and buy products online and, we believe, have a big impact on…
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Why obscure tech sites and bot-built blogs may be shaping your AI search visibility more than legacy media ever could. Let’s talk about the Three Horsemen. "Aren't there four?" you ask. "And aren't they nasty dudes whose arrival portends bad stuff?" Traditionally they are, but my Three Horsemen are of…
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