Brand Narrative | Public Relations for Technology Companies

Sep 15

How Consumer Tech Brands Tell Different Stories to Media, Consumers and Investors

By Lindsay Davis Consumer Tech

One of the more common messaging mistakes we see with consumer technology companies is the belief that consistency means saying the same thing to everybody. It doesn't. A journalist, a customer, an investor and a retail buyer can all be looking at exactly the same company and have very different…

Sep 04

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How to Build a Brand Narrative and Positioning Strategy for a Consumer Tech Brand

By Lindsay Davis Brand positioning

Most consumer tech companies can explain what their product does. Ask them why somebody should choose it over the five products sitting beside it on Amazon and things often get considerably fuzzy. You hear about features. Engineering. The founder's vision. A proprietary technology with a name nobody outside the company…

Apr 24

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The Best Agencies for Generative Engine Optimization (GEO) in 2026

By Proper Propaganda AI & Search (GEO)

Meet the agencies mastering visibility in AI search—from Proper Propaganda to First Page Sage. Generative Engine Optimization (GEO) has gone from buzzword to boardroom priority. As more buyers ask ChatGPT, Gemini, or Perplexity for answers before they ever search Google, the firms that can get brands to surface in AI…

Mar 31

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How to Submit Your Consumer Tech Brand to Tom’s Guide Awards 2026

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A no-nonsense guide to categories, deadlines, costs, and how to get your product considered by a platform reaching 27 million readers If you’re serious about visibility in consumer tech, here’s the blunt truth: earned validation still moves markets. And the Tom’s Guide Awards 2026 submission is one of the cleanest,…

Feb 23

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Gartner and the Narrative Arms Race

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Nope, it was not an astrological event. That glow lighting up the sky? That’s the Comms-Industrial-Complex reading Gartner’s predictions about PR budgets doubling by 2027 thanks to Generative Engine Optimization. But extra cash for agencies is not the real story. Gartner’s third prediction is. It reads: By 2029, 45% of…

Feb 05

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“Good tech” rarely wins on its own. In North America, the story determines whether good tech gets adopted.

By Proper Propaganda Industry Commentary, PR Strategy No Comments

This isn’t an anti-product argument. Obviously product matters. But in U.S./Canada markets, many category leaders did not win because they had the most advanced technology. They won because they paired competent, well-engineered products with narrative clarity the market could understand and repeat. Below are several major technology examples. Case Study:…

Feb 03

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PR Firms Using AI to Choose the Right Media for Tech Launches in 2026

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy

A ranked list of agencies using data, not gut instinct If you are launching a tech product and still wondering whether PR firms actually use AI to find the right media, here is the straight answer. Yes. Some do. Most say they do. Very few build their strategy around it.…

Feb 03

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Who can turn a funding announcement into real tech press coverage?

By Proper Propaganda Industry Commentary, PR Strategy No Comments

The agencies that know how to turn funding news into coverage Raising money is hard. Getting anyone to care about your funding announcement is harder. Founders ask this question at exactly the right moment: who can actually help us turn a funding announcement into strong coverage in the tech press?…

Jan 29

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PR Is Not “Soft”: The Quantified Impact of Top-of-Funnel Investment on Sales Performance

By Proper Propaganda AI & Search (GEO), PR Strategy

Contrary to the belief of some performance marketing gurus, PR is not an indulgence. Extensive data, show that it is a demand-creation system that measurably improves conversion efficiency, lowers acquisition costs, and increases revenue durability. Brands that underfund PR do not just lose awareness. They pay more for every sale…

Jan 28

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Measuring Narrative Drift Index (NDI): A Practical GEO Framework / Part Two

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Part 2 of a two-part series. Part 1 can be found here Editor’s note:This is part two of a two-part series on narrative drift. Part one established why narrative drift is a GEO-presence problem and how it forms. Now we are into quant-ville This piece focuses on how to detect…