I've spent a lot of time working on breast cancer related campaigns in my career and have seen a tonne of great cause marketing collateral. The video below is so well done. Kudos to Rethink Breast Cancer for understanding the elements of spreadable content (and for not playing it cautious…
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In the summer months, my day job is mostly event PR - specifically, charity runs, walks and rides. It is rewarding, largely because it presents unique challenges. If you've ever pitched media stories about covering charity events (the event itself, not pre or post event coverage) you know these are,…
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