Creating good premium content typically requires a substantial amount of time, money and resources. To get the most out of your investment, here are 5 tips for creating magnetic content: 1. Identify customer needs Content marketing requires a deep understanding what your customers really want and need. Even though search…
Inbound marketing is hot. Hubspot reports that a full sixty percent of companies will execute inbound marketing programs this year. Still, several years after the term was coined, persistent – sometime pernicious – myths about inbound live on. Here are 5 common myths about inbound marketing: Myth 1: Inbound marketing…
(image via thugkitchen.com) Do you know Thug Kitchen? It is a hilarious, primarily vegan, Tumblr that Saveur Magazine just named the 2013 Best New Food Blog. For all I know, the blog is written by a group of croquet playing, Ivy League grads who originally hail from Portland, Oregon. The…
A friend recently asked me about his PR program. His agency is getting him play in traditional media. That’s great. You need that. But, in 2010, you need more. When I started my career PR people chased media. Now we are media. Today PR has to be a centre of…