Email campaigns are an essential part of the inbound marketing process. Email, despite what the social media ninjas say, is far from dead. It remains the primary means of nurturing leads. You need to get to it right. Here, then, are 6 email marketing tips: Create attention-grabbing subject lines Your…
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Email marketing is thriving, even if open rates are sagging. If your emails are not being opened, the problem is not that email marketing is losing momentum – it simply means your program requires redressl. Here are 5 keys to improving your email open rates. 1. Subject lines Subject lines…
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One of the biggest challenge facing email marketing campaigns is deliverability. Internet service providers (ISPs) are continuously coming up with new ways to counter spam messages. The problem isn’t confined to big brands – in fact, it is more pronounced with small businesses that are unfamiliar with email’s technical issues.…
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Normal 0 false false false MicrosoftInternetExplorer4 (image via drmg.ca) On May 29, Google rattled the brains of marketers everywhere when they announced a new tabbed inbox for Gmail. The new setup, for those not using Gmail, has up to five separate tabs to group emails: three main ones – Primary,…
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