Content is where so much begins these days. The tough part is, as communicators, we've been thrown headlong into planning, creating and disseminating it for our employers, clients and other stakeholders. Let's face it, our record as content marketers is mixed at best. It's understandable. Though it doesn't always feel…
Read More
In the era of blogger relations, PR firms have begun specializing in particular verticals. The logic - sound in my view - is that because building relationships with bloggers is a LONG process it is best to focus on a limited set of industries, build strong relations with media in…
Read More