I've never worked in the fashion industry. There is, however, some really amazing storytelling going on in that world by smart PR people. In the interest of learning and sharing expert opinion with you, I recorded a chat with fashion writer Vanessa Muri. She is editor at Sweetspot.ca and freelances…
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Call this a case study of sorts. A rough one, but a real life example no less... Last week, over at Made Here the FAIT ICI blog, we did a five part guest post series featuring a number of Montreal-based foodie bloggers. Hardly a groundbreaking initiative in terms of innovation, but one we're…
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