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I’ve never worked in the fashion industry. There is, however, some really amazing storytelling going on in that world by smart PR people.

In the interest of learning and sharing expert opinion with you, I recorded a chat with fashion writer Vanessa Muri. She is editor at and freelances for a number of publications, including Montreal’s English language daily, The Gazette.

We talked about fashion events (which have always intrigued me), pitching fashion journos, whether to swag or not to swag and other topics.

Vanessa is lovely and I’m grateful she took the time to talk to me.

You can listen to our chat here.

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