Skip to main content


4 PR lessons from Guru’s music

By Uncategorized No Comments

April 19th marks the first anniversary of Guru’s death. What a tremendous loss for Hip Hop. He embodied the best of the genre and culture. In Guru’s life and music there are a myriad of lessons for PR pros. Here’s a cursory list of four, culled from my favourite Guru/Gangstarr songs: It’s mostly tha voice: Guru’s self-described…

Read More

Guru’s lessons

By Uncategorized 2 Comments

Hip hop lost one of its all-time greatest this week. Guru (aka Keith Elam) died on April 19th of a heart attack. He’d also been waging a prolonged battle with cancer. I’m a Gangstarr fan and love Guru’s solo stuff. His body of work personifies the savvy smoothness unique to…

Read More