Keith Trivitt, from the PRSA, wants to kill "hits." He claims referring to media placements in this manner destroys the profession's rep. This strikes me as kinda prim and mostly pointless. Though I've often referred to it, I'm real tired of the profession's preoccupation with our collective "reputation." Face it,…
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In the era of blogger relations, PR firms have begun specializing in particular verticals. The logic - sound in my view - is that because building relationships with bloggers is a LONG process it is best to focus on a limited set of industries, build strong relations with media in…
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