I think this one might get me pilloried. But who cares. It’s been brewing for awhile. The benefits of blogging have been clearly delineated over the past 10-12 years. Posts like this one do a great job of outlining the pros succinctly. I am starting to believe these posts are – for…
In marketing and PR we spend a lot of time trying to come up with “original” and/or “great” ideas. The quest for these Holy Grails is especially prevalent on the creative side, but also permeates other less artistic subfields of our little world. “Original” and/or “great” are pretty tough. Sometimes they happen….
My last post was about what PR is not. I came up with a list of 21 things and others added great thoughts in the comments. Today we talk about what PR is. Since PR can be SO very many things, I’ll inevitably miss the vast majority of them. Please…
As a profession, it is incumbent upon us to educate people on what we can do for organizations. Specifically, this means explaining how our work benefits bottom line goals. Part of this is showing and telling people what PR is and isn’t. I’ll begin today with a quick checklist of what…
I’ve been reading Henry Mintzberg’s book, “Managing.” As expected, it’s superb. It’s got me thinking about the things I do each day to run my PR shop. Needless to say, I’ve lots to learn and improve on, but there are a few things that seem to be going right. Based on what…
Don’t let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
My last post was on how getting an MBA can help a PR pro. It generated lots of dialogue. The comments were far better than the post. Thanks to those who shared it and contributed to the discussion. It reminded me about the REAL benefit of blogging (for those of…
In PR, we talk. A lot. We talk when we have nothing to say. We talk because we see competitors talking. We talk to practice talking. We’ve convinced ourselves that talking IS what we do. Its gotta stop. I’m guilty. You probably are too. Think about the successful campaigns you’ve run….
You love social. Me too. But too much of a good thing is possible. Here are 7 signs you might need time away from social media: When someone says, “size matters” your first thought is about Twitter follower counts. You actually believe that Justin Bieber is more influential than President…
A friend recently asked me about his PR program. His agency is getting him play in traditional media. That’s great. You need that. But, in 2010, you need more. When I started my career PR people chased media. Now we are media. Today PR has to be a centre of…