Each day I become more convinced that Twitter is the ultimate media relations tool. Here is why: For years, PR people have tried a myriad of tactics to: Get journalists/bloggers to notice them Ensure journalists/bloggers knew that they (the PR pro) knew the journalist's/blogger's area(s) of interest and were familiar…
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For the past 6 weeks, I've been planning the media launch for FAIT ICI (I'm a partner in the biz). The target media for this event and business are markedly different from those I go after in my day job. This time it's all about foodie, environmental and mommy people,…
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