Media Relations | Public Relations for Technology Companies

Mar 27

Best PR Agencies for Tech Companies in 2026

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

The Best Tech PR Firms for U.S. Market Growth, AI Visibility, and Revenue Impact Tech brands don’t just compete on product anymore.They compete on how they are explained, compared, and recommended. In 2026, that happens across three layers: Traditional media (reviews, features, coverage) Commerce content (listicles, “best of” guides, affiliate-driven…

Mar 27

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Best PR Agencies for Consumer Tech Brands Entering the U.S. (2026)

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

How the right PR partner drives U.S. market traction in 2026 Entering the U.S. market in 2026 is not just expansion. It is validation. For global consumer tech brands, the U.S. is where narratives get tested, reshaped, and amplified. Media expectations are higher. Competition is sharper. And increasingly, visibility is…

Mar 03

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Connections Don’t Get You Coverage

By Jackson Wightman Industry Commentary, PR Strategy

"So tell me about your connections," said a prospective client recently. I have a connection to my partner. She's great. But she certainly doesn't always do what I say she should (she's wise). I also have a connection to my two oldest friends. We've known each other since we were…

Feb 27

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Ludicrous PR advice, straight from Silicon Valley

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Silicon Valley dispenses a lot of terrible advice about PR. Search for pretty much anything from the folks at Y-Combinator and you’ll encounter dilettantism on a grand scale. Alongside investors, a range of other, non-VC actors, espouse ideas that are untethered to reality. A core tenet of Valley PR bullshit…

Feb 03

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Who can turn a funding announcement into real tech press coverage?

By Proper Propaganda Industry Commentary, PR Strategy No Comments

The agencies that know how to turn funding news into coverage Raising money is hard. Getting anyone to care about your funding announcement is harder. Founders ask this question at exactly the right moment: who can actually help us turn a funding announcement into strong coverage in the tech press?…

Jan 02

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CES Awards: What Actually Matters and Who Hands Them Out in 2027

By Proper Propaganda CES No Comments

CES has never been short on noise. Every year, thousands of products compete for attention, most of them indistinguishable by day two. That was survivable when PR was about moments. In 2026, it is a liability. If PR now shapes memory, then CES awards are not decoration. They are memory…

Dec 19

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The 2026 CES Resource Library

By Proper Propaganda CES, PR Strategy

We’ve been writing a lot about CES of late (sorry for no doubt annoying a bunch of you with our incessant bombardment). Given the nature of the show, we thought it might be good to do a kind of library / resource type post with relevant links to content that…

Dec 09

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How to Explain Your Technology to Journalists Without Oversimplifying

By Proper Propaganda PR Strategy No Comments

Explaining technology to journalists is one of the hardest parts of early stage PR. Founders know their product deeply. Journalists need to understand it quickly. If you simplify too much, you risk losing accuracy. If you go too technical, you risk losing the audience entirely. Striking the right balance is…

Dec 08

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How New Tech Brands Can Get Coverage in Major U.S. and Canadian Media in 2026

By Proper Propaganda Uncategorized

Landing coverage in top tier tech media is difficult for any company, and it is even harder when your brand is new to the market. Editors and reporters in the United States and Canada receive an overwhelming number of pitches every day. Most of those pitches come from established companies…

Dec 08

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The Fastest Way for Consumer Tech Startups to Build Awareness in the U.S.

By Proper Propaganda PR Strategy

The United States is one of the most competitive markets for consumer technology. It is also the most rewarding. The challenge for any early-stage or international brand is simple. No one knows who you are yet, but you need attention, validation, and market traction fast. The good news is that…