Each day I become more convinced that Twitter is the ultimate media relations tool.
Here is why:
For years, PR people have tried a myriad of tactics to:
- Get journalists/bloggers to notice them
- Ensure journalists/bloggers knew that they (the PR pro) knew the journalist’s/blogger’s area(s) of interest and were familiar with the journalist/blogger’s work
- Be seen to be sharing/discussing the content produced by a journalist of blogger
- Give journalists/bloggers feedback (thereby helping them) in real time
PR people used to have get wasted in bars, wine and dine jounos, and/or drop small fortunes to deal with these challenges.
Today, thanks to Twitter, all of these problems can be dealt with the click of a mouse and a retweet. This process takes almost no time at all. KEY-RAY- ZEE.
So, on what bizarre, kooky planet can you possibly justify practicing media relations without using Twitter?