I work in PR for a medium sized firm. I also recently opened a small retail business with my girl. It has been a month and we have had success with our PR campaign. I thought it might be useful to share info about what we’ve done and why. Hopefully…
Flakians love social media. All of them claim expertise in it. In fact, you cannot really claim to be a Flakian without saying that social media is the greatest goddam thing since the Greeks put feta on salad or Halle Berry played a Bond girl. Flakians also claim that you…
There’s been a lot of list hate going on of late. Laura Lee, for example, is tired of list format posts on Twitter and beyond. For his patrt, Brian Meeks hates top ten lists with a passion, preferring paragraphs instead. If you’ve read the drivel on here, you know I love…
I haven’t posted on email in awhile, but it’s a favourite subject. I’ve been wondering about those messages pertaining to how we should consider the environment before printing an email. In fact, I’ve got several questions. If you can answer them, please do so in the comments: Does this now omnipresent blurb…
My guess is that you need fewer people than you think to edit your press releases. I once worked in an organization with approximately twelve employees. When it was time to send out a press release, five of the twelve people (if you include me) and one external person were…
By no deliberate design it seems that one post a week here profiles a maniac’s or group of maniacs’ rhetorical craziness. Last week’s subject was KJ the Illest of North Korea. Today’s example comes from the Illest’s arch-nemesis, America, and the opposite end of the political spectrum. The Tea Party Republicans…
I’ve spent a good chunk of the last two days going over key messages with staff and clients. Perhaps because of time spent in politics early in my career, terms like “key messages” and “talking points” have negative connotations for me. Here’s the thing: talking points – including the ones…