I'm speaking at a teleconference for the Run, Walk, Ride Council on Thursday. I'll be chatting about how to get media to cover charity runs, walks and/or rides. Challenges abound with 'thon PR. There are a lot of events, all for good causes and (at least in Narnia, where I…
Read More
I had the honour of speaking about peer to peer marketing at The Association of Fundraising Professionals Congress in Toronto yesterday. It is the largest non-profit conference in Canada and was incredibly well produced. Had a great time, met some interesting people, all in all, a real worthwhile experience. I…
Read More
Over at FAIT ICI we've been running a group blog for close to a year now. It's a core piece of our content marketing. The experience has made me realize that group blogging holds mega-promise for non-profits. Some, like USA for UNHCR, have already caught on (their Blue Key blog is a…
Read More