I had the honour of speaking about peer to peer marketing at The Association of Fundraising Professionals Congress in Toronto yesterday. It is the largest non-profit conference in Canada and was incredibly well produced.
Had a great time, met some interesting people, all in all, a real worthwhile experience.
I was particularly impressed by what AFP did to thank speakers. Usually, if you present, you get a mug, pen or some other implement.
On behalf of AFP, after I spoke, the host of my session gave me this:
Yeah, a card.
But the card said something way cooler than a mug could have:
The fourth paragraph is the neat part. AFP makes a donation to a charity of MY choice (and offers a default option). I love the choice part and am really impressed by the brand appropriateness of the whole thing.
Great events get the details right. AFP Congress is a sterling example of this.