The Merriam-Webster dictionary says a commodity is a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price. I wonder, is this happening to PR ? If it is (even a tiny little bit) can we…
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Ever wonder if your crisis communications program is failing? Here are a few signs that it is A smarmy bastard opens a fake Twitter account using your firm's name and logo. Because this smarmy bastard is extraordinarily hilarious, said Twitter account quickly gains over 61 000 followers. That's more than most social…
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