Your CEO wants coverage. Your colleagues want coverage. Gosh knows, your clients frikkin yearn for it. You, on the other hand, pray for it, since your fabulous backside is on the proverbial line. Alas, scoring media coverage is no picnic. Here are 19 reasons, the media doesn't give a damn…
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Whatever you think about old media or the death of print, op ed texts under a client's byline have value if done right. There's little doubt that they're a great way to position a person/firm as a thought leader. It had been awhile since I'd done this, but I just got done writing something for a…
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Having trouble pitching stories to media? Maybe you are God's gift to pitching... Either way you should watch this from the Associated Press. Vut4gPPzEac
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I saw an amazing doc on former major league baseball pitcher Luis Tiant the other night. It's called Lost Son of Havana and focuses on his return to Cuba after a 40 + year absence. Watch it if you can. Tiant's life and career resonated with me. He went through…
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