I recently read a great piece on how brands must learn to balance stock and flow content. Author Noah Brier explains that, "Traditionally, brands have been quite good at creating stock content in the form of ads and some of the more forward-thinking ones have found really interesting ways to…
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I saw this excellent report on the Communications strategy Mark McGwire and the St. Louis Cardinals are employing to deal with his prolonged and willful use of steroids. McGwire is working with former Dubya Bush press secretary Ari Fleischer to mitigate negative media coverage and rehabilitate his tarnished image. I…
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