I'm speaking at a teleconference for the Run, Walk, Ride Council on Thursday. I'll be chatting about how to get media to cover charity runs, walks and/or rides. Challenges abound with 'thon PR. There are a lot of events, all for good causes and (at least in Narnia, where I…
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I had the honour of speaking about peer to peer marketing at The Association of Fundraising Professionals Congress in Toronto yesterday. It is the largest non-profit conference in Canada and was incredibly well produced. Had a great time, met some interesting people, all in all, a real worthwhile experience. I…
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I was invited to talk at the Business Growth Summit this year. A cool initiative, speakers are tasked with sharing useful, practical tips to help people grow their businesses. I spoke about DIY PR, specifically how PR is sorta like dating. My target here was smaller businesses. If you're a PR pro some of this…
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A non-PR-ish post today. As previously mentioned, I spoke at Ignite the other night. If you don't know about this series, check this out. Here is the actual talk. If you can't see this video click here: IWqGdr9_7Aw
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I spoke about buying locally at Ignite Montreal last night. Had a super dope time and would recommend it to anyone. For those not familiar with it, Ignite is a speaker series held around the world. Topics are highly varied and selected by local organizing committees. The kicker is the…
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Yesterday, I was the featured speaker at a PR Daily webinar about scoring media coverage on a limited budget. (My slides are here). It was my second PRD webinar, and, I believe, it went better than the first. Both of the webinars I've led have been challenging: We have had no cameras, so…
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