My friend Aimee does a bunch of great work. Recently, she got fed up with Yellow Pages environmental idiocy. To protest the production of those monster telephone books no one reads anymore on dead tree parchment, Aimee designed a cute PR stunt. The video below shows that the Yellow Pages is not only…
Swiss watch maker Hublot recently had brand ambassador Usain Bolt compete against 10 kids in a charity event. The event raised 100,000 US Dollars for the foundation bearing Bolt’s name. The Foundation focuses on education, health and development campaigns in Jamaica. Of course, the kids beat the fastest man on…
PR stunts come in all shapes and sizes. Goals pertaining to outcomes vary too, but everyone wants one thing: media coverage. This blog has discussed key success factors for designing and staging a successful stunt. Today’s post takes things a step further and touches on important tactical questions you must…