My friend Aimee does a bunch of great work.
Recently, she got fed up with Yellow Pages environmental idiocy. To protest the production of those monster telephone books no one reads anymore on dead tree parchment, Aimee designed a cute PR stunt.
The video below shows that the Yellow Pages is not only an archaic throwback, but also knows zilch re PR.
I am amazed by the following:
- The flack YP sent out to address Aimee says that the stunt is a “fire hazard.” Yet, somehow, leaving 50 Yellow Pages books in a building where little kids live is not.
- Yellow Pages staff are see recycling their own product. Is this not somehow an vindication of the total uselessness of it? Would you have your firm do this on camera?
Note – if you cannot see this video click here[youtube]GYTwMV7ZISo[/youtube]
For more, check out Aimee’s interview on a local MTL radio station about the activity.[youtube]XvPRh5aoFJY[/youtube]