A well-structured social media editorial calendar will put your company’s inbound marketing strategy on a fast track to success. Get organized. Improve the efficiency, accountability, and even quality of your social media content with this must-have organization tool. Here are 8 tips for your social media editorial calendar: 1. Plan…
(Image via creativehomeidea.com) If you don’t have some sort of online newsroom on your website several things are likely occurring: You’re losing out on media coverage. The media that cover you are making more mistakes than they would if you had an online newsroom. Cool elements of your story are…
Pinterest is a great online marketing tool for real estate agents. The image sharing service is perfect for a realm like real estate where visual content is the centrepiece of selling online. As a social media platform, Pinterest lets you manage, arrange and share all the things that interest you on…
As a small business owner, you already know that your operation can reap big benefits from earned editorial media coverage. The trouble is, PR pros aren’t cheap. I know, I own a PR agency.The good news is you can do your own PR.If you choose go the DIY route there…
Yes, it’s that time of year. For better or worse, the Holiday juggernaut is about to bear down upon us. As co-owner of a retail business, and as a PR pro with retail/consumer product clients on the roster, I spend a fair bit of time each Fall trying to score…
During the summer, I work on events a lot. Similar to war, event PR is super fluid. You need a plan at the outset, but once battle begins you must be flexible to win the day. Knowing who and what you’re dealing with are critical to success. In the interest of…
I’ve been reading Henry Mintzberg’s book, “Managing.” As expected, it’s superb. It’s got me thinking about the things I do each day to run my PR shop. Needless to say, I’ve lots to learn and improve on, but there are a few things that seem to be going right. Based on what…