According to AdAge Mobile Fact Pack, mobile advertising grew over 75% in 2013. Mobile marketing is no longer just another emerging channel – along with social media, it has now become integral to every online marketer’s strategy. The rise of mobile marketing can be attributed to several factors, not least…
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The title of this post is pretty self explanatory so I won't waste time on some flowery introduction. Here are 5 annoying trends that need to die - and quick! Apple worship. I love Apple products. You probably do, too. But let's face it, if the company were a person…
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The Merriam-Webster dictionary says a commodity is a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price. I wonder, is this happening to PR ? If it is (even a tiny little bit) can we…
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