I've spent a lot of time working on breast cancer related campaigns in my career and have seen a tonne of great cause marketing collateral. The video below is so well done. Kudos to Rethink Breast Cancer for understanding the elements of spreadable content (and for not playing it cautious…
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Ever wondered what it was like when the geniuses were creating the Old Spice campaign that no one in the biz can shut up about? Well, those same geniuses have created a piece of content to tell you (knowing clowns like me would pick up on it). Here ya go:…
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