Proper Propaganda is a PR and digital marketing agency that helps companies seeking to shake up the status quo craft and spread their stories.

We are based in Montreal, Vancouver and Tel Aviv, and offer an innovative pricing model that prioritizes output as opposed to time.



We always felt David Bowie was a tad pretentious. That said, we were thrilled when NSL Comm tapped us to embark on their space odyssey. We delivered on our promise to create inter-galactic buzz.


REM-Fit are OGs in the sleep game. PR firms are generally filled with people who claim they  “don’t need sleep” (PR people tend to like strange badges of honour). That we love and cherish shut eye may have been the reason we got hired to do PR for REM-Fit’s smart pillow, ZEEQ. In any case, sleep was a central factor in us crushing this one.  


Our Politburo designed a multi-angled media relations campaign for Breather – current darling of the tech startup world – that continues to drive oodles of high value coverage in places like Inc Magazine, Dwell, Business Insider and The Globe and Mail.

NUA Robotics

Israeli startup NUA Robotics engaged us to make them stand out at the Consumer Electronics Show (CES). We followed through with a media outreach campaign, that garnered hundreds of media hits around the Planet and had other companies at CES as jealous as Fidel’s mistress.


Like the words of Uncle Ho, this uprising spread far and wide, in the process generating hundreds of media hits around the globe that helped our client raise $2.5 million USD on Kickstarter – the largest amount ever amassed by a Soviet Canuckistani company on that platform.

Hockey IntelliGym

Via a sustained media and influencer outreach campaign Israel-based Hockey IntelliGym sought to expand its empire in Canada and the US. We fomented a revolution whose impact would have made Che smile.

Mosaic Manufacturing

Mosaic had a bold goal: create hardware that democratized 3D printing without actually building a new 3D printer. We managed media relations for their Kickstarter campaign and secured coverage in top outlets like Techcrunch, Engadget, PC Magazine, Business Insider, Gizmodo, Reuters and many more. In the end, they raised $231k – more than triple their original goal.


The mission here was simple: generate global media coverage to support the Kickstarter campaign for the Neptune Pine. Glory to the Motherland came in the form of $885k raised for the client – over 8 times their original goal.


Similar to Sputnik, RISE sought to launch its two newest flavours of Kombucha with a bang. Unlike the USSR, RISE tasked us with designing a unique media event (that did not involve a dog named Laika or any questionably engineered commie spacecraft).


Nura knew two things about us prior to hiring us: that we had a strange fixation with Mao-era woodblock art and that we could crush a headphone campaign on Kickstarter. We’d like to think they hired us based on the former, though their hunch proved right about the latter.


Off-hour activities aside, Grobo knew we had what it took to launch a cannabis growing system. Their heady revolution spread across niche and mainstream media, and the client caught a green wave all the way to the bank.


Current and Past Clients


We’re pleased to report that our Politburo skews younger and more female than the Politburos of old. You won’t find senile old men with keys to massive nuclear arsenals here.


Interested in talking about how we can spread your propaganda far and wide? We’d love to help you alter the existing order, defeat the armies of darkness and foment revolution.

Email us at
You can also call us at


(514) 605 9255


(778) 858 2595