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6 B2B content marketing trends

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A report from The Content Marketing Institute, titled ‘B2B Benchmarks, Budgets, and 2014 Trends–North America’, shows that more and more marketers are adopting content marketing strategies to improve ROI, generate leads and connect with prospects. Even though content marketing is  relatively incipient, it has taken strides to success. Listed here…

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Trends in B2B Lead Generation

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Lead generation IS the game. Not likes, not retweets, not stroked egos. So, where are things at with B2B marketers and the quest to generate leads? Let ‘s have a look. A survey conducted by IDG’s B2B Technology Marketing Community on LinkedIn identified the following interesting facts about lead generation….

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