Last month’s post on 44 things the media wish PR pros knew seemed to strike a chord with readers. One astutely underlined the need to flip the script and let bloggers and jounos know the other side. Here, then, are 12 things I wish the media knew: That PR is…
Your CEO wants coverage. Your colleagues want coverage. Gosh knows, your clients frikkin yearn for it. You, on the other hand, pray for it, since your fabulous backside is on the proverbial line. Alas, scoring media coverage is no picnic. Here are 19 reasons, the media doesn’t give a damn…
The internet gives users a never before seen power of personal reinvention. While there are more than a smattering of examples of this fact being leveraged for evil, on balance, I’ve generally viewed it as a good thing. Of late, though, my opinion has changed, largely because of the nature of…
The blogosphere is a veritable 24/7/365 help-a-thon. It’s overflowing with tips to create a better, smarter you. It got me thinking, what if you wanted to do the opposite? What if you were seeking to become dumber? Well, I’ve got a few ideas I’ve tried that really work. Here are…
I enjoyed Doug Flora’s post about why PR matters that ran recently on PR Daily. It got me thinking about how PR still faces major challenges, largely due to misperceptions about its role and relevance. As an attempt to build on Doug’s great start, here are 5 things PR (the industry) can do…
Blog posts are usually written on the fly. They’re read that way too, so the blogosphere is full of listicles and trite nonsense. More and more, I am convinced that the best thing a blogger can do with a post is write a draft, save it and then stop looking…
I, and others, have talked a lot about the differences between bloggers and journalists. A recent episode at my wife’s store brought the wide chasm between the two camps to light. The shop’s prepared food was reviewed by a journo from the local English language daily. Before I go any further, let me say…
Over at FAIT ICI we’ve been running a group blog for close to a year now. It’s a core piece of our content marketing. The experience has made me realize that group blogging holds mega-promise for non-profits. Some, like USA for UNHCR, have already caught on (their Blue Key blog is a…
(Note – you can listen to this post here) We’ve all heard about how this is a “transformational” time for the PR industry. Profits are soaring, and technology has made the game of managing relations and influence critical for most firms. That said, as an industry, we’re facing pressing questions…
I think this one might get me pilloried. But who cares. It’s been brewing for awhile. The benefits of blogging have been clearly delineated over the past 10-12 years. Posts like this one do a great job of outlining the pros succinctly. I am starting to believe these posts are – for…