The trouble is, the PR agencies tasked with spreading the word can’t show you clear ROI, misunderstand your business realities and use a billing model that puts all the risk on your shoulders.
Think of us as the un-PR agency.
BE KNOWN. BE LOVED.
DOMINATE.
Modern PR for tech
YOUR TECH COMPANY
is changing
the world
We combine classic PR strategies that get you known and loved, and modern
tactics that allow you to gobble up market share and dominate your category.
You have
Big
dreams
And we’re big on big dreams. Have a look at some of our work and how we’ve helped others slay Goliaths, create new categories from the ashes, and build tech brands even grandma knows.
HOVERAIR
case study
So you want to redefine a category? Read on
KEYCHRON
case study
Ever dream about creating a new category? We know how to drive a boat to the bluest of blue ocean.
VELOTRIC
case study
If US market expansion is your thing, you should check out how we took this brand from $0 to $20M and built enough love to make the Care Bears jealous.
UREVO
case study
Interested in driving sales with performance PR? If so, read on…but don’t blame us if you have bizarro Richie Rich fantasies tonight.
SERVICES
01: BRAND NARRATIVE
You need a coherent story to win in a low-attention-span world. We’ll help you craft an irresistible narrative where the customer is cast as the hero and your brand as a guide.
Price range $8k – 15k USD
02: CLASSIC PR
Despite the nonsense about fake news, third-party media outlets still matter. We’ll get you into outlets that will ensure you’re front and center (mommy will also be super proud of you when we’re done).
Price range $5k – 18k USD / month
03: PERFORMANCE PR
Media outlets need affiliate revenue more than ever. And because of this, the line between editorial and paid is blurring. We secure affiliate deals with big name media that help you move units, so you can buy Teslas and pay off your parents’ mortgage (or just go on a bender).
Price range $3k – 5k USD / month
04: INFLUENCER RELATIONS
From big name brand ambassadors, to micro and nano influencers across all social platforms your brand deserves partnerships that reflect favorably on it and drive significant sales. We help you secure the best deals with content creators and ensure they say the right things.
Price range $3k – 10k USD / month
they
should
know you
You deserve to be profiled in the world’s biggest media, in the right ways. With our help, customers, investors, partners, and fans will fight to get close to you. And piles of cash will hit your bank account.
PR . . .
A new way
You’re altering the landscape. You should have a partner that can ride with you and help navigate the new. The modern media environment is rich with possibilities, but most PR agencies are still hunting for Wooly Mammoths and scanning the treetops for Brontasaurus. We blend classic and new PR techniques to produce rocket fuel for your brand’s growth.
YOU DESERVE ADULTS
In the room
PR agencies are famous for selling clients using senior team members and then staffing accounts with brigades of low paid interns. This is the equivalent of death by Polonium poisoning for your cash.
You will never be attacked by a band of juniors when you work with us. We ensure a shareholding partner or senior staffer is on every account.
YOU have choices.
with
Them
you get
- Sold by senior staff only to have your account staffed by children
- To pay flat fees regardless of outcomes
- To wonder WTF happened to your money, since no one explains it to you
But, caveat emptor…PR agencies tend to be full of shit.
with
US
you get
- Senior staff and shareholding partners on your account
- A high percentage of fees directly tied to outcomes
- Sentient humans reporting to you about what’s happening to your cash and brand equity
LET’S TALK
Growing a tech company is hard. Today more than ever, brand is one of the only safe moats you have, and you need to know what happens to every dollar you spend building it.