AGENCY
Your tech company is shaping the world. The trouble is, the PR agencies that are supposed to spread your gospel operate with an antiquated model that is ineffective, dodgy and expensive.
Think of us as the un-PR agency.
We’ll help you get the love, sales and glory you deserve, all while using a billing model that prioritizes output over time.
WORK
LOONA
The Consumer Electronics Show (CES) is The Super Bowl for Nerds. Every consumer tech company under the sun gathers each year in Vegas to get wasted, realize business goals and exchange microbes. Standing out at this shiny object festival is beyond hard. But we seem to have a knack for helping clients become La Belle du Bal at this most monstrous of trade shows. KEYi Tech, makers of Loona – a cute pet robot – hired us for just this reason.
VELOTRIC
Mao once claimed that bikes were a symbol of proletarian progress. Easy enough logic for a guy whose people were generally unable to afford cars. And while The Great Helmsman might have thought e-bikes were bourgeois nonsense, the world’s media did not think this of Velotric thanks to our work over a two-year span.
UREVO
Remember the abrasive, human ponytail Tony Little? When we end up in Hell there will be a room with his 90s fitness infomercials on repeat. Alas, since then the fitness industry’s marketing has remained dodgy, over the top and annoying. It was thus a great privilege to work with Xiaomi family brand, Urevo, who were none of these things.
KEYCHRON
Modern humans type a lot. These same modern humans are also really into personalization – a bougie reality that would surely annoy the architects of the Red Terror. These two facts have helped us execute killer campaigns over an ongoing 2 year mandate for custom keyboard maker Keychron. Unlike the Red Terror no one has actually died (yet).
ATOLLA
East Bloc made consumer goods were basically one size fits all. ‘Shabby’ doesn’t begin to capture the UX. Because we’re happy about both the demise of communism and the growing trend of personalization, we were excited when MIT affiliated skincare startup, Atolla, asked us to guide them through two launches for their customized skincare serums.
MARSCAT
None of the partners at Proper Propaganda own a cat. A few people on staff do, but cats have been less present in the lives of our Dear Leaders. However, we can fucken rock cat tech like nobody’s biz it seems. From smart cat shitboxes, to cat toys, to MarsCat it seems we have feline elements to our firm’s soul.
Footloose
Lenin loved cats. However in a bit of commie idiocy he refused to name his, claiming the naming of pets was a bourgeois activity. We like cats and tech (and naming animals too). Maybe this is why, with our help, Footloose became the most funded pet product in Kickstarter history, raising $1.3 million.
CLIENTS
POLITBURO
We’re pleased to report that our Politburo skews younger and more female than the Politburos of old. You won’t find senile old men with keys to massive nuclear arsenals here.
